An Influencer Strategy for the 21st Century
Market makers of past have insisted that entertainment can be used as marketing, which is correct in part. When analyzing the new technological landscape of the connected consumer – Generation C – it is evident that brands must use story (entertainment) as a way to deeply enhance the brand experience of consumers. This then means that story must come first. Story drives brand currency.
Market influencers are the instigators of social currency. Entertainment in itself can be deemed a market maker and developer, an influencer of it’s own kind.
In short, story sells – and transforms the way we create brand value. 21st century influencers inherently understand this concept, therefore a stronger connection is first made with story. Immune to contrived marketing messages, the creation of social currency lies within a brand’s ability to correctly match entertainment and brand message.
This concept works because entertainment resonates with the emotional language of the human being. This is what contrived marketing tries to achieve anyway. So why not leverage entertainment as marketing instead?
We leverage key entertainment for marketing results.
The idea is to minimize the gap between the marketing sell and the actual sale. Sales funnels are shorter.
We integrate interactive media technologies with entertainment thus giving consumers a platform to instantly respond to buying signals.
What does that mean?
We make e-commerce options part of the organic entertainment experience. We use entertainment as a marketing tool to directly connect your brand message with the dollars of consumers.
We include distribution as a key component of any sales funnel. Marketing and distribution must function in conjunction with, as natural extensions of, each other.
By connecting brand message with entertainment message you can ensure that your marketing efforts are correctly targeted. By understanding that entertainment IS marketing, and it is simply a matter of extending the experience to the consumer by leveraging interactive media technologies, any brand can ensure that your customers are easily able to act on impulse buying ques.
This new understanding allows 21st century businesses and brands to connect their products and services directly with their people; their ideal target audience.
When you insist on stuffing an old model of existence into a new one, the only thing you are left with is lost opportunity.
Thought leadership gets results.
Entertainment is embedded into every aspect of our lives. We seek out entertainment, not marketing. By leveraging entertainment in the form of content marketing, web content or commercial placement, you can extend your brand experience into the life of the consumer. (integration)
Stories are experiences. This means people buy the experience you’re selling… regardless of what niche you’re selling to. Creating a great story for your audience, connecting a brand message with a story message, means you are delivering a story-based experience to your audience and customer.
The story associated with your brand message is essentially what your people buy into. The end result being: Marketing that does not look or feel like marketing. Entertainment that sells.
The practicality of this concept is simple: Correctly match brand and entertainment message for maximum impact. We, as consumers, seek out entertainment – not marketing.
There are various marketing strategies that embody this concept and we’d (myself and my team) would love to chat with you.
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Be sure to tell me a little about yourself, your business and/or your brand.
I look forward to talking with you!